One of the saddest things that I hear

“Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.”
Aaron Siskind

Keeping this sentiment in mind for the duration of this read is important. Our photographs are proof of life, love and the details surrounding it all. They’re precious and shouldn’t be taken lightly.

I’ll share a most recent example. My wife has been away on business for the past five days. During this time, my daughters would come home from school, complete their homework and after dinner, our evening would be wrapped up by me and my two daughters looking at photographs of themselves when they were younger. They were just learning how to walk, talk and everything that growing up entails. We spent four out of the five evenings doing this – and they asked for more!

My oldest daughter made so many comments about “I never knew that!” or “Woah, when did we go there?”. The culmination of those four days can be boiled down to a simple conversation, that follows:

Kyra: “These photos are amazing. I can’t believe some of these things.”

Me: “To you, they’re amazing photos but to me, they’re precious memories.”

That’s a powerful statement. She would eventually follow up with how important these photographs are not only to me (and my wife) but to her. She’s nine.

“We are making photographs to understand what our lives mean to us.”
— Ralph Hattersley

Now to the point of this entire post. The saddest thing that I hear from potential wedding couples, is that they’ve decided to “just have a family friend (or Uncle Bob)” capture one of the most precious events of their lives. It hurts my heart to see them come to this decision. They haven’t made this choice based on experience but instead solely on their wallet.

Through my unique position, I often hear the outcome from married couples who went the same path and it has always been a poor decision. All the time I hear, “I wish that I would’ve spent more on a photographer”. They’ve never said that they wish that they have spent more on the cake or flowers or venue…. always the photographer.

I urge my couples to consider ten years ahead and think of how they want to relive their wedding day. What’s important and what isn’t. Do you want to be able to sit down with your children and look back on Mommy & Daddy’s wedding day with joy or regret?

A small change has a big impact.